Japan’s Asahi Group Holdings, has agreed to acquire five Eastern European beer brands formerly owned by SABMiller for ¥900bn yen ($7.81bn).
The assets which were acquired from AB InBev includes Czech market leader Pilsner Urquell, Tyskie and Lech in Poland, Hungary’s Dreher, Ursus in Romania and Topvar in Slovakia.
Anheuser-Busch InBev is said to be weighing a review of its ad-buying practices worldwide following its acquisition of SABMiller.
“Following the combination with SABMiller, we are currently assessing our media planning and buying model and whether a global media agency review would be required,” said the company in a statement.
The brewer is said to be considering hiring a consultant firm to help it examine its ad buying practices.
