Sona Group, a diversified conglomerate with interest in alcoholic and non-alcoholic beverages, confectioneries, agro allied industries, among others said it decided to sell its interest in Sona Breweries to Nigerian Breweries Plc in 2010 due to strong market competition in the brewery segment.

The Group Managing Director, Sona Group of Industries, Ajai Musaddi, said that competition in the brewery industry between the leading brewery brands like Nigerian Breweries Plc, Guinness Nigeria Plc and others made his company have a rethink to divest from the industry.