Lucozade and Ribena, two famous brands of Japanese Food and Beverage Company, Suntory said it will cut 50% of the sugar content in its drinks in the UK and Ireland by next summer. The announcement comes ahead of a proposed sugar tax on sweetened beverages set to go into effect in both countries in 2018.
The company said it would reformulate all its drinks to contain less than 4.5g of total sugar per 100ml – the equivalent of one teaspoon. Currently, the drinks contain 13g and 10g of sugar per 100ml serving respectively.