Premium Scotch Whisky, The Famous Grouse was unveiled in its new bottle on Saturday, October 15, 2016 amid a celebratory mood at an exclusive all white event at the Federal Palace Hotel Gardens, Victoria Island, Lagos.

The event which marked the roll out of the brand’s new look and global campaign in Nigeria, “Famous For a Reason” – was meant to celebrate famous people from different works of life including music, media, movies, sports, fashion, technology, as well as everyday heroes who make an impact in society.

The launch was attended by some of the biggest names in Nigeria’s entertainment industry including the General Manager, Brian Munro Limited, Abayomi Ajao, Olisa Adibua, Kemi Adetiba, Zainab Balogun, among many others.

The all white event was hosted by OAP Media Personality and Fashion Enterpreneur, Gbemi Olateru-Olagbegi and featured performances from alternative artistes, Aramide and others.

Speaking at the event, General Manager, Brian Munro, Abayomi Ajao said:

“We are excited about the launch of the Famous Grouse in Nigeria. The brand has embarked on an exciting journey to not only celebrate its new packaging and premium design, but to also celebrate the people who are famous in their own rights and have made a difference in our community.“

“You don’t have to be the biggest name in the society to be celebrated. If you focus on doing what you do well… fame will find you. You will become famous for a reason. Our brand history is central to this idea and it allows us to celebrate all the things that make the Famous grouse “Famous”… A new journey has just begun for us and the fame is only growing stronger.”

The Famous Grouse was first produced in Scotland in the 1800s by Mathew Gloag and has built on its roots and heritage, moving towards a more modern and premium expression.

The brand which is known as a whisky of the finest quality now comes in an elongated capsule with a proud stylized icon crown and an elegant curved shoulder, inspired by the Grouse unique eyebrow.

The brand is presently being sold in over 100 countries. The essence of the brand’s whisky which makes The Famous Grouse of purest quality is broken into four key fundamentals – Foundation, Finest, Flavour and Fusion.