Anheuser-Busch InBev (AB InBev) is set to make its debut on Tuesday 11th October as a unified company, after closing on the deal to acquire SABMiller a day earlier.

There will be high anxiety and anticipation among investors, market watchers, competitors and beer drinkers around the world to see if this global beer behemoth which will control almost 30% of the world’s beer volumes and nearly half of its profits will succeed. Stakes will be high here in Nigeria also where both the new player and the incumbents have to fight for market share amid a worsening economy and what effect this would have on all participants.