Japan’s Asahi set to bid for SABMiller’s remaining East European brands

Japan’s Asahi Group Holdings is said to be planning to offer more than ¥500bn yen ($4.87bn) for SABMiller’s remaining breweries in eastern Europe, according to a report in today’s Nikkei Asian Review.

Anheuser-Bush InBev will close on the deal to acquire SABMiller on Monday 10th October 2016. AB InBev plans to open bidding soon after for SABMiller’s unsold east European brands. As part of AB InBev getting approval from European anti-trust regulators to acquire SABMiller, the brewer was told to divest itself of SABMiller’s European brands.

In April, Asahi agreed to buy SABMiller’s European brands, Peroni, Grolsch and Meantime for €2.55bn ($2.9bn) from Anheuser-Bush InBev.

Asked to comment on the most recent report that Asahi was set to bid for more of SABMiller’s east European brands, a spokeswoman for Asahi said the company was not currently taking any steps towards proposing an acquisition or bidding for SABMiller’s assets.

Also in May, Asahi Group President Akiyoshi Koji said that the company was not interested in bidding for SABMiller’s Eastern European assets.

The brands to be sold include Czech market leader Pilsner Urquel, Dreher in Hungary, tyskie and Lech in Poland, Ursus in Romania and Topvar in Slovakia.


Other bidders for the brands could include European and American investment funds. AB InBev is hoping to have a buyer by early next year.

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