The Irish Whiskey Association has unveiled a new campaign to protect the category from products that are wrongly advertised, packaged, displayed or named in a way that makes them appear to be Irish Whiskey.

The group said that Irish whiskey must be distilled and matured in wooden casks on the Island of Ireland for at least three years for it to be called Irish whiskey. They add that the campaign is directed at whiskey producers, distributors and all who value Irish whiskey.