The Awujale and Paramount ruler of Ijebuland, Alaiyeluwa Oba (Dr) Sikiru Kayode Adetona, has expressed his heartfelt gratitude to Goldberg Lager beer for its support for traditional institutions at the 2016 Ojude Oba Festival in Ijebu Ode on Wednesday, September 14, 2016.

Oba Adetona made the commendation while receiving members of the Goldberg team at his palace during the festival.

He said, “Nothing binds us more in unity than celebrating our aged beliefs and values. Goldberg is indeed a true brand for always recognizing who we are as a people and celebrating with us.”

The Oba gave his royal blessings and said that Goldberg will be rewarded for making the Ojude Oba festival a befitting one. He applauded the brand and Nigerian Breweries Plc for firmly supporting culture and tradition thereby helping ensure an enduring legacy. He further stated that Goldberg had made immense contributions to the overall growth and success of the festival.

L-R Alhaja Korede Alatishe, Key Distributor, Nigerian Breweries Plc, Ijebu Ode; His Royal Highness Oba Rasaq Adenugba, The Ebumawe of Ago—Iwoye; Tayo Adelaja, Public Affairs Manager, West/Midwest, Nigerian Breweries Plc; His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba 11, The Awujale and Paramount Ruler of Ijebuland; Collins Ejaife, Brewery Manager, Ijebu-Ode; Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, when the Goldberg team paid a formal visit to the Palace as part of the brand’s activities for the 2016 Ojude Oba Festival

Tayo Adelaja, Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc, expressed his warm gratitude to Kabiyesi and the people of Ijebuland for finding Goldberg a worthy partner to Ojude Oba festival.

“We shall continue to contribute to make festivals like Ojude Oba more befitting for the people,” he said.

Accompanied by Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc and other members of the Goldberg team, he prayed for long reign on the throne for Kabiyesi.

Also speaking at the event, Egbe Bobayo Okunrin Akile Ijebu, Alhaji Daodu Ishola, said that Ijebus will always treasure their age long traditions and respect others who do so. He showered accolades on the sponsors of the festival, especially “Goldberg Lager, Asa Eni Iyi, for your affinity with culture and tradition and for supporting our heritage,” he said.

As part of the brand’s activities in support of the festival, it erected a Beer Village at the Ijebu township Stadium for the duration of the event, which runs for 12 days, from the 5th to 16th September 2016. The beer village provides an environment for the natives and visitors alike to refresh, entertain and socialize with each other on cultural and economic levels. The natives expressed excitement at the village as they looked forward to the closing ceremony where lots of household items are won as prizes such as Plasma TVs, Generators, bags of rice, and vegetable oil.