Daily Archives: September 14, 2016

Heineken gears up to take on AB InBev in South Africa

Dutch brewer Heineken has introduced Sol Mexican Lager beer to the South African market as it readies to confront Anheuser-Bush InBev (AB InBev), the soon to be new owner of SABMiller’s breweries in the country. Heineken said it is part of its plan to increase its market share in a country where SABMiller dominates the market.

Heneken brought Sol to South Africa this month and plans to add more premium brands to its portfolio in the country, says Country Head, Ruud van den Eijnden, on Tuesday. He adds that growth will also be achieved through established brands such as Heineken, Amstel and Windhoek.