Daily Archives: August 26, 2016

Heineken launches “Heineken 3”, mid-strength beer targeting day drinkers

Dutch brewer, Heineken unveiled its newest creation on Friday in Australia. The new brand named “Heineken 3” is a premium mid-strength extension of its famous brand with lower calories and carbs.

“Heineken 3 has only 86 calories per bottle, 5g carbs and 3.3 per cent ABV so consumers no longer have to compromise on taste and premium experience when choosing a lower calorie beer,” the company said.

It would be the first product launched by the company in 20 years. Heineken is spending AUS$6 million in a marketing blitz to get people to drink the brew.

AB InBev to ax 5,500 jobs following SABMiller merger

Anheuser-Busch InBev (AB InBev) said on Friday that its merger with SABMiller could result in thousands of job losses across the globe as it consolidates its operations.

The Belgian-Brazilian brewer, which has a reputation for aggressive cost-cutting expects to eliminate about 3% of its combined workforce in the three years following the completion of the merger.

Marriage of football and beer as Star Lager becomes first official beer sponsor of NPFL

Star Lager beer, Nigeria’s leading beer brand from the stables of Nigerian Breweries Plc, yesterday announced a partnership with the Nigerian Professional Football League (NPFL), to become the first official beer sponsor of the NPFL.

The event brought together stakeholders in the Nigerian football industry to celebrate a milestone in the country’s football history.