These are interesting times in the beverage industry. It was the Greek philosopher, Heraclitus, who said that “change is the only constant in life.” The global beverage industry is moving fast to adapt to changing consumer taste and preferences.

For anyone who has been paying attention to global events in the beverage industry, it is hard to miss the changes taking place in the soft drinks and beer industry. However, this article will focus on the changes taking place in the soft drinks industry as it relates to Nigeria and Africa, with particular emphasis on Coca-Cola.