Starbucks Opens first Store in South Africa, Could Nigeria be next?
American coffee giant, Starbucks opened its first store in Johannesburg, South Africa recently with throngs of coffee lovers lining up to get a taste of the international brand’s coffee.
In 2015, Starbucks signed a licensing agreement with Taste Holdings Ltd of South Africa, which would give it the rights to operate Starbucks coffee shops in Sub-Saharan Africa for 25 years. Taste Holdings already has a similar licensing deal with Domino’s Pizza in South Africa since 2014.
The newly opened full-format store has Starbuck’s entire range of foods and beverages, and its ethically-sourced Arabica coffee.
Starbucks operates in about 70 countries with over 23,000 retail stores.