Chi Limited unveils Chivita Active Vegetable & Fruit Nectar
Chi Limited, a company known for its Chivita brand of fruit juices, has launched Chivita Active Vegetable & Fruit Nectar into the market as a healthier alternative.
The product is a blend of fruits and vegetables. According to the company, it contains the anti-oxidants and stamina needed for a healthy active lifestyle.
Chivita Active Vegetable & Fruit Nectar is produced without artificial colours, flavours or preservatives and comes in three variants – Carrot Orange, Beetroot Grape and Beetroot Apple, with each variant offering different health benefits.
The company’s Managing Director, Roy Deepanjan, said: “We are once again pioneering a new segment of the juice market with the Chivita Active Vegetable & Fruit Nectar in line with our market penetration strategy. As an innovative company, we are always looking for new ways to excite and invigorate the market which is why we will continue to develop the right products, that meets market expectation of consumers who are health conscious, in the years ahead”.
Chivita Active Vegetable & Fruit Nectar is for consumers who desire more from their drink. The juice is almost like receiving an intravenous infusion of Vitamins, Nutrients, Antioxidants and Stamina from vegetables because it is already in an easily digestible form and goes straight into the system without having to be broken down. The space created by the growing need for the consumption of healthier drinks at home, offices and parties may in no time be filled in by Chivita Active Vegetable & Fruit Nectar as the popular choice going by the highly nutritional benefit of the drink.
Other brands of Chivita juices are Chivita 100% pure fruit juice, Chi Exotic Fruit Nectars, Chi Happy Hour Fruit Drink and Capri-Sonne Fruit Drinks.