Daily Archives: April 4, 2016

Coca-Cola HBC sees shifting trend in consumer needs

Coca-Cola HBC said in its 2015 Integrated Annual Report that tough macro-economic environment have brought about changes in the way consumers shop, according to research done by the company.

The Switzerland-based bottler of Coca-Cola products in 28 countries, including Nigeria said in its Annual Report that consumer behaviour have shifted towards small baskets for top-up shopping, rather than larger stock-up shops. It blames the shift on the effects of the global financial crisis.