Soft drinks giant, Coca-Cola Nigeria Plc on Tuesday launched its new Fanta “Play It Better” communication campaign in Lagos.

The campaign, which is scheduled to run for 11 months on different media platforms including; television, radio, out of home, digital and print, will feature different advertisement with five major Nigerian languages- English, Yoruba, Hausa, Igbo and Pidgin.

Speaking at the campaign unveiling on Tuesday, February 16th at The Marquee, Federal Palace Hotel, Victoria Island, Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria said, the Fanta “Play It Better” campaign will connect with its consumers via its various digital and social media platforms and experiential sampling activation.