Asahi offers to buy Peroni, Grolsch and Meantime brands

Asahi Group Holdings, a Japanese brewer has offered to acquire SABMiller’s Peroni, Grolsch and Meantime brands, in a deal valued at $2.9bn.

AB InBev has been looking to dispose of the brands since taking over SABMiller, in a bid to address competition concerns European regulators may have about the merger.

Both parties will now enter a consultation phase with AB InBev agreeing to a period of exclusivity with Asahi during this time.

If AB InBev accepts the offer, the closing will be dependent on the successful outcome of AB InBev’s acquisition of SABMiller.

AB InBev said it will make further announcement when it formally accepts the offer.

Peroni is an Italian beer brand, while Grolsch is based in the Netherlands, and Meantime is a London-based craft brewer that SABMiller acquired last May.

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