The Ready-to-Drink (RTDs) segment of the alcoholic beverage industry is experiencing unprecedented growth, more so than beer, that the big brewers in the country have all staked their claim. The segment is awash with many players, both domestic and foreign as they vie for market share.
A trip to any of the big supermarkets or open markets, where drinks are sold reveals how much this segment is thriving.
Brewing giant, SABMiller, reported a higher than expected third-quarter revenue at constant currencies as its businesses in Africa and Latin America turned in strong performances.
The world’s second-largest brewer by sales after Anheuser-Busch InBev said net producer revenue – which accounts for excise and other taxes rose 7% at constant currencies in the three months ended December 31 compared with a 4% rise for the same period in 2014.
