Daily Archives: January 15, 2016

Africa’s beer market to show the fastest growth

Hero beer SABMiller Nigeria

The African beer market is forecasted to grow faster than any other region in the next five years. The growth would be driven largely by rising population, urbanization and increased GDPs.

This was the assessment of the Canadean, a global market research company. The report states that African consumers largely depend on the products of four multinational companies that dominate the African brewery industry – notably SABMiller, Heineken, Castel Group and Diageo. In addition, interests in premium drinks are expected to rise.