Hero Lager demonstrates commitment to consumers
Hero lager beer, a product of SABMiller’s Intafact Beverages, joined other top corporate brands in the country to sponsor the last COPA event in Lagos with a renewed commitment to continue to connect with consumers across the country.
According to the makers of the brand, the move was necessary because it is important to focus on consumers and engage them positively to build the desired relationship.
The company said in a statement that the sponsorship was a strategic focus of the brand to consistently focus on creating experiential platforms to connect with consumers and also initiate positive avenues to stimulate their interest during the season.
COPA Lagos is an annual beach soccer event organized by Kinetics Sports. The event has witnessed a tremendous change with the Hero Beer Village approach set up at the Eko Atlantic City venue.
Hero Lager created a unique experience for consumers through engaging and interactive activities at the beer village.
Commenting on the sponsorship, the Managing Director of MaxxConnection Ltd, Mr. Owolabi Mustapha, said consumers were treated to an all amazing activities with games and other forms of competition. He also stated that the platform afforded Hero Lager the opportunity to bond with consumers directly in unique ways.