Guinness Nigeria acquires distribution rights to United Spirits’ brand in Nigeria
Guinness Nigeria Plc (“GN”) has agreed to acquire the rights to distribute McDowell’s’, a mainstream spirits brand of United Spirits Limited (USL) in Nigeria.
USL is an Indian mainstream spirits business which is also a subsidiary of Diageo Plc.
In a statement made by the company, it said the the transaction will become effective on 1st February 2016.
The announcement comes on the heels of an earlier announcement made by Guinness in Mid-December, where it revealed it had acquired the exclusive distribution rights to all of Diageo’s Premium spirits in Nigeria.