Guinness Nigeria Plc (“GN”) has agreed to acquire the rights to distribute McDowell’s’, a mainstream spirits brand of United Spirits Limited (USL) in Nigeria.
USL is an Indian mainstream spirits business which is also a subsidiary of Diageo Plc.
In a statement made by the company, it said the the transaction will become effective on 1st February 2016.
Hero lager beer, a product of SABMiller’s Intafact Beverages, joined other top corporate brands in the country to sponsor the last COPA event in Lagos with a renewed commitment to continue to connect with consumers across the country.
According to the makers of the brand, the move was necessary because it is important to focus on consumers and engage them positively to build the desired relationship.
