Coca-Cola Nigeria launches ‘Share-a-Feeling’ Campaign

Yes, remember the ‘Share-a-Coke’ campaign? Coca-Cola is back with an even more exciting version of the Share-a-Coke campaign that thrilled Nigerians earlier in the year by putting personalized names on Coca-Cola bottles and cans.

Well, the new campaign version tagged ‘Share-a-feeling’ also includes fun smileys that convey diverse emotions and messages on Coca-Cola and Coke Zero packs. The smileys include popular Nigerian phrases that connect with everyone across boundaries giving consumers a way to share their feelings with friends, family and even strangers.

To kick-off the campaign, the company is partnering with popular rapper/comedian, Falz in recognizing and sharing a feeling with everyday Nigerians and influencers by delivering to them personalized coke bottles with names and smileys.

Some of the notable people who have received their personalized coke bottles include DJ Jimmy Jatt, Cobhams, Chi-Gurl, Dammy Krane, Audo Maikori, Liz Awoliyi, Kelechi Amadi-Obi….. Some of the personalities have also identified their top fans on social media and will be sharing a feeling with them as well.

Commenting on the ‘Share-a-Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said, “The Yuletide period is perhaps the most exciting time of the year for families, friends and neigbours. In the first Share-a-Coke campaign, we used the power of the first name in a playful way. With the Share-a-feeling campaign, however, we want to make the season extra special and memorable, by adding smileys. The share-a-feeling campaign brings a variety of smileys that express happiness and emotional message in a way that would bring smiles to the faces of our consumers.”

Jemibewon revealed that everyone would have an opportunity to customize Coke and Coke Zero bottles or cans, with over a thousand names and a hundred smileys to choose from.

Starting in January, consumers will be able to order for large quantities of personalized coke with names and smileys online for weddings and other special events. The company also said that they will be out in the malls, cinemas and other special event places to bring customization even closer and encourage everyone to share personalized gifts of Coca-Cola and Coke Zero, this season.

One Response to Coca-Cola Nigeria launches ‘Share-a-Feeling’ Campaign

  1. Lawan Bukar says:

    Some time most of Coca Cola have sour test instead of it’s real test, please try and adjust

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