Guinness Nigeria unveils new drink, ‘Guinness Africa Special’

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Guinness Nigeria Plc has unveiled a new drink, the latest addition to its stable, Guinness Africa Special, a variant of the iconic Guinness Foreign Extra Stout, and made from herbs, spices and ginger grown in Africa.

The drink was unveiled by the visiting Irish Minister for Agriculture, Food and Marine, Simon Coveney, who was in the country and paid a courtesy visit to the Guinness Nigeria brewery in Ogba, Ikeja, Lagos.

At the unveiling, the Minister said that Nigeria’s agricultural sector would benefit immensely if manufacturing companies utilized more of local raw materials in their operations.

Mr. Coveney noted that regardless of the difficult times the country was experiencing with the downward spiral of oil prices and revenue, Nigeria still had the potential to rise again.

To sustain the effort towards a more viable economy, he stressed the need for support from all sectors toward more investments in agriculture.

“I believe Nigeria has a bright future,” Mr. Coveney said. “I want to commend Guinness Nigeria for its commitment to sourcing its raw materials locally. This is good for Agriculture.

“As Minister for Agriculture, I am passionate about working with farmers and creating passion for the new generation of farmers that can produce food efficiently, in a safer way and in larger values. I believe this is what will happen in Nigeria with the right investments in Agriculture.”

Chairman, Guinness Nigeria Plc, Babatunde Savage, Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Peter Ndegwa and Irish Minister for Agriculture, Food and the Marine, Simon Coveney TD, during the visit of the Irish Minister to Guinness Nigeria in Lagos

Chairman, Guinness Nigeria Plc, Babatunde Savage, Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Peter Ndegwa and Irish Minister for Agriculture, Food and the Marine, Simon Coveney TD, during the visit of the Irish Minister to Guinness Nigeria in Lagos

Prior to the unveiling of the new drink, Mr. Coveney said that he was delighted with the progress Guinness Nigeria was making from its strict adherence to high quality standards and innovation.

He added that the launch of the new Guinness Africa Special just over 50 years since the brewery in Ogba opened was pivotal to its stepping to the next chapter in the development of Guinness in Nigeria.

The Chairman of the Board of Guinness Nigeria Plc, Babatunde Savage, said it was an honour to have the visiting Irish Minister, adding that Guinness would not relent in its drive to continually meet international standards in all aspects of its operations at all times.

On his part, the Managing Director and Chief executive Officer of Guinness Nigeria Plc, Peter Ndegwa, said “We are an iconic Nigerian company with Irish heritage.

“Today, we are regarded as a clear leader in innovation not only in our industry but also across the manufacturing sector. We launched Orijin, the highly acclaimed herb and fruits flavoured beverage which has won several laurels both within Diageo and externally as an exceptional innovation almost two years ago. The brand which the Minister unveiled a few minutes ago, Guinness Africa Special, is our most recent innovation and is brewed in line with Diageo’s high quality standard from the heritage of Guinness stout with African herbs and fruits. Guinness Africa Special is a 5 percent ABV stout made with herbs and spices grown on our soil for a vibrant, refreshing taste that is alive with our African spirit and the distinct Guinness quality.”

Ndegwa stated that he is excited about the future of Guinness Nigeria Plc and its outstanding portfolio of brands. He added that the company was committed to raising the local raw materials used in its production to about 75 percent in a few years.

The level of raw materials used by the company grew from 28 percent to 43 percent last year. The increased use of local raw materials, he explained, would accelerate growth in the country’s agricultural sector, while also bringing wider benefits to society as a whole, particularly in terms of job opportunities.

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6 Responses to Guinness Nigeria unveils new drink, ‘Guinness Africa Special’

  1. Michael Odoemena says:

    In my area today 21/02/2016, your promo lady informed us that your price for a bottle is =N=200, but unlike yesterday, a bottle was sold =N=220, what cheat!

  2. Michael Odoemena says:

    Did u receive my comment

    • Editor says:

      Michael,
      Thank you for commenting on Beverage Industry News (NG).
      We read your comments and concerns; unfortunately, there is nothing we can do about it because we are not Guinness Nigeria.

      We hope someone from Guinness reads your comment and responds to it.

      Thanks and Best Regards
      Beverage Industry News (NG)

  3. Tim Long says:

    Can you buy it the United Kingdom ?

    • Editor says:

      Not sure. I think it’s just in Nigeria and other African countries where Guinness has a presence.

      • adadayo says:

        i won in the Guinness promo and i still haven’t received a call nor a text for the company, i play prediction between Chelsea V West bromwich. this day 11/12/2016 my number is +234 8027 ** 2052

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