FrieslandCampina WAMCO, a leading dairy manufacturer in Nigeria and maker of Peak milk, Three Crowns milk and other brands has launched ‘Peak Wazobia’, a variant of the iconic brand to mark its 60th anniversary in Nigeria and also to provide more choices to consumers. Also unveiled were other low unit portion packs (LUPP) to give more options to consumers.
Speaking to the media at the company’s head office in Ikeja, Lagos, the Managing Director of FrieslandCampina WAMCO, Mr. Rahul Colaco, said that the initiative is positioned to help manage the growing incidences of malnutrition across the country as the product offerings come at affordable prices and are same premium quality as the big size packs.
Colaco said: “We are key players in feeding Nigerians; for us, this is a privilege and a responsibility that we are fully committed to. Of course, this initiative is fully linked with the pillar of our mission statement which addresses issues of nutrient security.
“This pillar focuses on issues of malnutrition which is also a growing national concern. We believe that with daily consumption of milk through increased accessibility of quality dairy nutrition, consumers have the opportunity of getting up to 50 percent of the nutrients that they require daily, which the body cannot make on its own.”
Corporate Affairs Director, FrieslandCampina WAMCO Nigeria PLC, Mrs. Ore Famurewa (left); Professor of Community Health Nutrition & Nutrition Consultant, Ladoke Akintola University of Technology (LAUTECH), Ogbomosho, Oyo State, Ebenezer Ojefitimi; Managing Director, FC WAMCO, Mr. Rahul Colaco; and Marketing Director, FC WAMCO, Mr. Tarang Gupta during the company’s press launch of eight low unit product packs of Peak and Three Crowns milk in Lagos
Also speaking at the event, Professor of Community Health Nutrition and Nutrition Consultant, Ladoke Akintola University of Technology (LAUTECH), Ogbomosho, Oyo State, Ebenezer Ojefitimi, in his presentation titled, “The Role of Dairy in Promoting Nutrition: A Public Health Perspective, “ highlighted the significant benefits of quality nutrition in preventing issues of malnutrition across all life stages and economic groups.
According to Ojefitimi, “Dairy and its products should be endorsed as an integral component of health patterns. After all, they are nutritionally beneficial, environmentally sustainable, economically viable and culturally acceptable. Dairy and its products have the potential to assist us to achieve our No 4 and 5 Millennium Development Goals (MDDs).
Also present at the event was the Corporate Affairs Director for FrieslandCampinaWamco, Ore Famurewa. She said that ‘Peak Wazobia’ was introduced to make “Rich and Creamy Peak’ evaporated milk accessible to all Nigerians. “Whether we live in towns or villages, or we work in offices or study in schools, North or South, East or West, we all need complete and quality nutrition. That is the Wazobia story; accessibility to quality nutrition,” Famurewa added.
With the market launch of Peak Wazobia pack, FrieslandCampina Wamco is presenting a basket of low unit single serve packs at affordable prices, Famurewa noted.
In addition, these small packs contain the same milk as the bigger packs and thus contain the same quality consumers expect. Our wide distribution network makes these products available in shops and markets around the country. These packs would afford consumers from all works of life access to quality milk more often for various occasions.”
Other low unit portion packs unveiled by the company includes: Three Crowns Powder, N20;Three Crowns Evaporated milk in satchet,N25; Peak evaporated milk in sachet, N30; Peak Choco, N39; Peak Powdered milk, N35; New Three Crowns LUPP, N40; Peak Wazobia LUPP,N50 and Peak Fristi Vanilla flavoured milk, N10.