Guinness Nigeria Plc has said that by 2018, three-quarters of materials and products would be developed from Nigerian sources.

This plan is coming as the Nigerian subsidiary of Diageo Plc moves to deepen its Nigerian root and drive growths with Nigeria-based innovations and resources.

At a pre-annual general meeting media briefing in Lagos, managing director, Guinness Nigeria Plc, Peter Ndegwa, said one of the priorities of the company is to increase its local content from the current 43 per cent to 75 per cent in the next three years.

This will have multiplier effect of increased jobs and opportunities for Nigerian small and medium enterprises and suppliers.

Ndegwa, who resumed as the chief executive last September, assured that as a global company, Guinness Nigerian will continue to do everything humanly possible to adhere to highest quality standards.