Winners of the various prizes at the ongoing Gulder Ultimate Promo 2015 have applauded the brand for rewarding their loyalty in an immense way.
Francis Njoku and Kolawole Ishola emerged winners at the first electronic raffle draw held in Enugu recently. Njoku, who is a Lagos-based fashion designer won a brand new Hyundai Elantra car, while Ishola won a cash prize of N100,000.
Speaking in separate interviews held at the office of the Nigerian Breweries Plc in Iganmu, Lagos, Njoku and Ishola thanked the organizers of the event and pledged their unwavering loyalty to the brand for turning their fortunes around for the better through the promo.
L- Jatin Nadkarni, Head Sales and Marketing Hyundai, Franco Maria Maggi Marketing Director Nigerian Breweries Plc, Francis Njoku, winner of a Hyundai Elantra car, Kolawole Ishola, winner of N100,000, Kufre Ekanem, Corporate Affairs Adviser, Emmanuel Agu Marketing Manager, Gulder, More, 33, Life and Stout category, both of Nigerian Breweries Plc during the prize presentation for raffle draw winners in the ongoing Gulder Ultimate Promo at NB headquarters in Lagos
Mr Njoku, who was all smiles as he picked-up the keys and document to his car said the win has reinforced his faith in the brand he has patronized for over a decade.
“Gulder is the ultimate. Gulder is the real drink. It is the best brand. It has been my brand for over 10 years. I advise my guys, everybody, switch to Gulder,” he said.
Narrating how he heard that he had won, Njoku said: “We were in the spirit of sallah, celebrating with my Muslim friends when they called me that I had won a brand new Hyundai Elantra. At the first instance, I never believed it. I thought it was a scam. It was when I later called back that I was told this is for real; that they were calling me directly from the draw at Okpara Square in Enugu. That was when I started believing a little bit. The following day, they, called again to tell me that they are going to make a presentation on Wednesday which is today and I should make myself available with my friends and family to cheer me up and that if anybody calls me to send any money or my bank details that I should not listen to such a person because Nigerian Breweries doesn’t take money before giving the prizes to customers who win during promotions. That was when I believed it. I am more than excited”.
L- Marketing Director Nigerian Breweries Plc Franco Maria Maggi, presenting keys and vehicle documents to Francis Njoku, winner of a brand new Huyndai Elantra car at a raffle draw in the ongoing Gulder Ultimate Promo, with them is Kufre Ekanem, Corporate Affairs Adviser, also of Nigerian Breweries Plc at the presentation ceremony
Kolawole Ishola, a photographer who won a cash prize of 100,000 said that the winning will boost his photography business and he plans to invest the money in more equipment. “I will use the money to do many things and grow my business. For instance, I can use it to buy better quality camera lens and other equipment. I am happy I am satisfied and I say thank you to Gulder, the ultimate beer,” he said.
Speaking at the event before the prizes were handed out, the Marketing Director of Nigerian Breweries Plc, Mr. Franco Maria Maggi and the Corporate Affairs Adviser for the company, Mr. Kufre Ekanem, said the event was further confirmation of Nigerian Breweries commitment to fulfilling its promises to consumers of its products. Mr Ekanem, who disclosed that more prizes were still to be won, urged consumers to take advantage of the opportunity offered by Gulder.
There are three ways through which consumers can win in the 2015 edition of the Gulder National Consumer Promotion.
L- Marketing Director Nigerian Breweries Plc, Franco Maria Maggi, Kolawole Ishola winner of N100,000 at Gulder Ultimate Promo raffle draw, Kufre Ekanem Corporate Affairs Adviser, Emmanuel Agu, Marketing Manager, Gulder, More, 33, Life and Stout category, both of Nigerian Breweries Plc during the prize presentation
First is the instant prize crown corks. As the name connotes, the prizes can be claimed instantly and the gift items in this category are 3.5 million bottles of beer and 500,000 units of N200 airtime, redeemable from any of the major networks. Consumers who find this crown cork would have to text the alpha numeric codes to the short code 20388 to get an instant electronic recharge from any of the four major GSM telecommunications service
providers; Glo, Airtel, Etisalat and MTN. The free drinks are redeemable at designated redemption centres.
The second crown cork is the differentiated crown cork category and which have alpha numeric codes inscribed underneath them. Holders of this crown cork have to send the codes to 20388 to be part of a national raffle draw that would be held forth nightly. While grand prize winners will drive home brand new Hyundai Elantra vehicles, second and third prize winners will win N200,000 and N100,000 respectively.
Other consolation prizes include generators, N50,000 shopping vouchers, refrigerators, 32 inch LED television sets, home theatre, rechargeable standing fans and electric shavers.
Holders of the third class of crown cork – the experiential crown corks- marked Ultimate Chase, will have to report at designated national chase venues with six of those crown corks to participate for an opportunity to win a brand new car. Asides the prizes to be won, the Ultimate Chase gives consumers the opportunity to imbibe the brand’s core values. Other consolation prizes include MP3 players, mini music bluetooth speakers, dual sim phones, electric shavers, Gulder cufflinks, spray irons, cooking plates, rechargeable standing fans, Galaxy Tabs, smart phones, 32 inch television sets, a year’s supply of Gulder, generators, refrigerators and home theatres.