Monthly Archives: September 2015

La Casera defies court order, refuses to recall sacked workers

The La Casera Company has flaunted the courts order to recall 700 workers it sacked, one week after the National Industrial court ruled that the company should call back the sacked workers.

Mike Olanrewaju, Head of Education Department, National Union of Food, Beverage and Tobacco Employees (NUFBTE) confirmed this to the News Agency of Nigeria (NAN).

The company had dismissed 700 workers on September 14th based on what it described as an invasion of its premises by “hoodlums.”

Gulder launches National Consumer Promo, with offer of a new car

Gulder, a premium lager beer from the stables of Nigerian Breweries Plc has launched the 2015 Edition of Gulder National Consumer Promotion.

As with any promo, the objective is to raise awareness of the product to consumers with the hope to sell more products, in this case, Gulder Lager Beer.

What does the consumer get in return? The consumer has an opportunity to win a brand new Hyundai Elantra sedan, among other prices.

Coca-Cola owes $3.3 billion in unpaid taxes, says US tax authority

The US tax authority, the Internal Revenue Service (IRS) said that The Coca-Cola Company owes it $3.3 billion in back taxes from 2007 – 2009, but the company is fighting back, saying it “firmly believes that the assessment are without merit and plans to pursue all administrative and judicial remedies necessary to resolve this matter.”

Court bars La Casera from terminating worker’s employment over unionization

The Lagos Division of the National Industrial Court has granted an ex-parte injunction restraining the management of La Casera Soft drinks or anyone acting on their behalf from terminating the employment of its workers for wanting to join the National Union of Food, Beverage and Tobacco Employees (NUFBTE).

Nigerian Breweries promises excitement at this year’s Ojude Oba Festival

Nigerian Breweries Plc has pledged its commitment to bring excitement to this year’s annual Ojude Oba Festival, a cultural event held in Ijebu-Ode, Ogun State that brings together the sons and daughters of Ijebuland together and attracts foreign visitors to the state during the Eid el Kabir celebrations.

The company announced that two of its leading brands, Goldberg Lager Beer and Maltina would be sponsors for the festival.

Guinness Nigeria Plc Launches “Every Minute Made of Black” Campaign

Guinness Nigeria Plc has unveiled a new campaign to celebrate the football passion that is associated with the English Premier League in Nigeria. The campaign would be the longest in Guinness Nigeria’s history because it would run for 9 months and will end next summer when the last English Premier League game is played.

Johnnie Walker Scotch Whiskey unveils new Campaign, ‘Joy Will Take You Further’

Johnnie Walker, the iconic Scotch Whiskey brand from the stables of Diageo has launched a new campaign tagged, “Joy will take you further”.

The tagline encourages people to recognize and celebrate personal progress they make on their walk to success. Unlike the conventional wisdom that says success guarantees you happiness, this campaign says that happiness actually helps people achieve success.

The Chairman/CEO of Hennessy Cognac BERNARD Peillon, talks about the importance of Nigeria to the brand

The Chairman/CEO of Hennessy Cognac, BERNARD Peillon was in Lagos recently. Here he talks about the success of the brand in Nigeria and the country’s importance to the label

Is this your first visit to Nigeria?

Yes it is. But I have been to South Africa. My parents used to live in Northern Africa, in Morocco and actually my brother was born there. I have been to a few other countries, but I’m still in the learning stage.

What’s your first impression of Nigeria?

South African Wine producers want to double sales to Nigeria by 5%

South African wine producers are trying to cater for Nigerian’s appetite for red wine and Angolans’ thirst for sparkling wine, says Matome Mbatha of Wines of South Africa (WOSA), an industry trade body.

He made the comments on Thursday 17th September 2015, in Cape Town, South Africa.

He added that exports of mostly red wine to Nigeria have risen to 4.5 million litres a year, while exports to Angola of mostly bubbly wine has risen to 6 million litres, 5 million of which are sparkling wines, mainly J.C. Le Roux, a low cost sparkling wine that retails for about N900 ($4) in South Africa.

AB InBev, SABMiller explore a mega merger

Big news in the beer world. Anheuser-Busch InBev (AB InBev), the world’s largest brewing company and SABMiller, the second largest and the owner of such Nigerian brands as Trophy lager beer and Castle from the stables of International Breweries and Hero lager by Onitsha based Intafact Beverages on Wednesday, 16th September said both companies were exploring a mega tie-up. A mega merger of this magnitude would create a beer company controlling approximately 30 percent of global beer volumes.