Daily Archives: September 20, 2015

Johnnie Walker Scotch Whiskey unveils new Campaign, ‘Joy Will Take You Further’

Johnnie Walker, the iconic Scotch Whiskey brand from the stables of Diageo has launched a new campaign tagged, “Joy will take you further”.

The tagline encourages people to recognize and celebrate personal progress they make on their walk to success. Unlike the conventional wisdom that says success guarantees you happiness, this campaign says that happiness actually helps people achieve success.