South African wine producers are trying to cater for Nigerian’s appetite for red wine and Angolans’ thirst for sparkling wine, says Matome Mbatha of Wines of South Africa (WOSA), an industry trade body.
He made the comments on Thursday 17th September 2015, in Cape Town, South Africa.
He added that exports of mostly red wine to Nigeria have risen to 4.5 million litres a year, while exports to Angola of mostly bubbly wine has risen to 6 million litres, 5 million of which are sparkling wines, mainly J.C. Le Roux, a low cost sparkling wine that retails for about N900 ($4) in South Africa.
“They are crazy about J.C. Le Roux” in Angola, “It is the biggest mover in the market,” said Mbatha. In Nigeria, they really like to consume red wine there, as much as it’s hot, they love your Pinotage, your Merlot.”
South African wine producers are also aiming to increase sales to Uganda, Kenya and Ghana.
South Africa is the world’s seventh largest wine producer by volume, which represents about 4 percent of global output last year.
They grow white wine grapes, including Chenin Blanc, Chardonnay and Sauvignon Blanc, and its red variants including Merlot, Cabernet Sauvignon and Pinotage which was created in South Africa.
The country has approximately 100,000 hectares of vineyards mostly in the Western Cape. The industry employs 300,000 people.