Nigerian Bottling Company, bottlers of the famed Coca-Cola brand in Nigeria have just introduced a new line of fruit juice made from concentrate, Five Alive Pulpy Orange.
The company also said that it has partnered with Teragro, the agricultural arm of Transnational Corporation of Nigeria Plc (Transcorp) as the sole local concentrate sourcing partner.
Teragro Commodities Limited produces orange, mango and pineapple concentrates for industrial markets. It first began producing concentrates for Coca-Cola in 2014.
“In July, we invested in a world-class extraction cup, which revolutionized the production process and ensured that our concentrates meet the most stringent international standards,” said Teragro CEO Dupe Olusola. “Our budding relationship with Coca-Cola is essentially the international seal of approval on our products.”
Matthieu Seguin, Country Commercial Director, Nigerian Bottling Company; Emmanuel N. Nnorom CEO, Transcorp Plc; Prahlad Gangadharan Director of Stills, NBC during the launch of Five Alive Pulpy Orange, a new juice line made with concentrate from Transcorp agribusiness subsidiary Teragro Commodities Ltd.
Given the scale of The Coca-Cola Company’s sales network and its effect on critical resources like water, it has emphasized the importance of partnering to ensure sustainability of supply chain.
Vincent Emokpaire, Stills Business Manager, Coca-Cola and Dupe Olusola, CEO Teragro Commodities Ltd
“We are establishing long-term relationships with suppliers all over the world, and our partnership with Teragro is helping us to change the way agribusiness is done in Nigeria,” said Nigerian Bottling Company Director of Stills Prahlad Gangadharan. “We are proud to have a supplier like Teragro, that delivers the highest quality product, making sustainability without sacrificing quality, a real possibility.”
Matthieu Seguin, Country Commercial Director, Nigerian Bottling Company; Emmanuel N. Nnorom CEO, Transcorp Plc; Prahlad Gangadharan
Teragro recently signed a Memorandum of Understanding (MOU) with the Benue State government to lease land and grow Citrus with improved varieties and to diversify crops.
The company employs and invests in capacity building for small-scale farmers as part of its commitment for improved return to investors and its social responsibility to the community.
“We have made investments in Teragro’s processes to ensure quality and that has elevated us to the pinnacle of local producers and ensures that we are able to compete with any international producer,” said Transcorp Group CEO Emmanuel N. Nnorom. “The fact that Coca-Cola is using our product is a testimony of its high-quality and of Coca-Cola’s commitment to meeting its goals with the best suppliers in Nigeria.”