Chi Limited, makers of fruit juices and dairy beverages has unveiled a new marketing campaign tagged, ‘Chivita 100% or nothing else.’ The purpose is to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace.
The new campaign is being deployed through Television, Digital, Out of Home, and Consumer Activation and Point-of-Sales initiatives. Chi wants to convey the brand’s commitment to quality and excellence.
A soft drink factory with an estimated cost of €6 million was commissioned in Warri, Delta State by the Governor, Ifeanyi Okowa on July 9th, 2015.
The factory with the trade name “Trebet A1” is owned by an Edo State born investor, Leemon Ikpea of Leemon Group of Companies. Also commissioned by the Governor was Oasis International Supermarket and Stores limited.
Speaking at the unveiling of the businesses, the Chairman and Chief Executive Officer of Leemon Group, Leemon Ikpea said the soft drinks factory will be involved in the production of various premium juices, carbonated drinks and bottled water.
