Guinness Nigeria Plc “Made of Black” campaign moves to the next level
Guinness Nigeria Plc unveiled a new phase of the #madeofblack campaign recently at a media parley to celebrate the Guinness #madeofblack ambassadors – Olumide, Phyno and Eva.
Guinness #madeofblack is part of Guinness Made of More platform that focuses on a movement that is unfolding with a new generation of Africans whose boldness cannot be contained and who are fueling a new progressive spirit of Africa.
Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said that the marketing effort is more than an advertising campaign, but a movement.
She said “it’s about people making bold choices, those who ask why not…those doing things their way and carving out a path for themselves.”
Explaining the next phase of the campaign, “This year, we turn the camera around and focus on the real made of black heroes in all walks of life across Nigeria, starting with our very own brand ambassadors. We showed Nigeria made of black and now we will make you part of it by taking the #madeofblack to the streets and to the bars.
Describing characteristics that make the brand ambassadors connect with the new campaign theme, Ashdown said that Olamide, Phyno and Eva have made positive impacts in their respective fields and as such to the #madeofblack campaign movement and the campaign wants to make them more central in the next phase.