Daily Archives: August 16, 2015

Nigerian Breweries invests N1bn in “More” brand

Nigerian Breweries Plc says it has invested N1bn this year towards upgrading the quality of “More” Lager Beer brand. “More” was acquired two years ago.

The company’s Corporate Affairs Adviser, Mr. Kufre Ekanem, made this known on Friday in Makurdi, Benue State.

“More” Lager Beer was purchased from the Benue State Government in 2013 by Consolidated Breweries Plc, which also was later acquired by Nigerian Breweries Plc in 2014.

Nigeria remains a strong market for Coca-Cola as robust sales offset woes in Russia

Coca-Cola HBC AG, the second-largest bottler of Coca-Cola products said that strong sales in Nigeria, Romania and Ukraine were more than making up for its struggles in Russia, the company’s biggest market, reports Bloomberg.

On Nigeria, “Obviously oil at $50 [a barrel] is not great news for them, but we have been focusing on the things we control,” said Dimitris Lois, the chief executive, who highlighted the company’s successful ‘Share a Coke’ marketing campaign in the country.