Monthly Archives: August 2015

Nigerian Breweries unveil world’s largest Gulder Promo poster amid fanfare

Nigerian Breweries Plc, makers of Gulder, the Ultimate Lager beer on Monday, August 24, 2015, unveiled the world’s largest Gulder promotion poster amid fanfare, pomp and pageantry at the Samuel Okpara Square in Enugu, Enugu State.

The program started with a cultural display by a group before the Managing Director of Nigerian Breweries, Mr. Nicolaas Vervelde kicked off the event.

Chi launches ‘Chivita 100% or nothing’ campaign

Chi Limited, makers of fruit juices and dairy beverages has unveiled a new marketing campaign tagged, ‘Chivita 100% or nothing else.’ The purpose is to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace.

The new campaign is being deployed through Television, Digital, Out of Home, and Consumer Activation and Point-of-Sales initiatives. Chi wants to convey the brand’s commitment to quality and excellence.

€6 Million soft drink factory opens in Warri

A soft drink factory with an estimated cost of €6 million was commissioned in Warri, Delta State by the Governor, Ifeanyi Okowa on July 9th, 2015.

The factory with the trade name “Trebet A1” is owned by an Edo State born investor, Leemon Ikpea of Leemon Group of Companies. Also commissioned by the Governor was Oasis International Supermarket and Stores limited.

Speaking at the unveiling of the businesses, the Chairman and Chief Executive Officer of Leemon Group, Leemon Ikpea said the soft drinks factory will be involved in the production of various premium juices, carbonated drinks and bottled water.

NBC plans to site largest production facility in Nigeria in Imo

Nigerian Bottling Company, makers of the Coca-Cola and Fanta brand have announced plans to build a new production facility in Okigwe, Imo State.

The company’s Head of Public Affairs and Communications, Uzo Odenigbo, said that NBC was currently following laid out plans to double production capacity in the country by 2020.

He added that while some of their facilities in Nigeria were being upgraded, a new plant would be built in Imo.

Guinness Nigeria Plc “Made of Black” campaign moves to the next level

Guinness Nigeria Plc unveiled a new phase of the #madeofblack campaign recently at a media parley to celebrate the Guinness #madeofblack ambassadors – Olumide, Phyno and Eva.

Guinness #madeofblack is part of Guinness Made of More platform that focuses on a movement that is unfolding with a new generation of Africans whose boldness cannot be contained and who are fueling a new progressive spirit of Africa.

Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said that the marketing effort is more than an advertising campaign, but a movement.

Nigerian Breweries posts lower half-year (H1) profits on higher operating costs, competitive pressure

Nigerian Breweries (NB Plc) reported a 10 percent decline in its half-year (H1) profits after tax to N21.477 bn, when compared to half-year (H1) 2014 profits after tax of N23.871 bn.

The profit and loss statement shows higher costs of sales, higher operating expenses and higher interest expense among others as contributing factors. The one bright spot was gross earnings, which grew by 7.19 percent to N151.673 bn, when compared to 2014 half-year results of N141.45 bn.

Nigerian Breweries invests N1bn in “More” brand

Nigerian Breweries Plc says it has invested N1bn this year towards upgrading the quality of “More” Lager Beer brand. “More” was acquired two years ago.

The company’s Corporate Affairs Adviser, Mr. Kufre Ekanem, made this known on Friday in Makurdi, Benue State.

“More” Lager Beer was purchased from the Benue State Government in 2013 by Consolidated Breweries Plc, which also was later acquired by Nigerian Breweries Plc in 2014.

Nigeria remains a strong market for Coca-Cola as robust sales offset woes in Russia

Coca-Cola HBC AG, the second-largest bottler of Coca-Cola products said that strong sales in Nigeria, Romania and Ukraine were more than making up for its struggles in Russia, the company’s biggest market, reports Bloomberg.

On Nigeria, “Obviously oil at $50 [a barrel] is not great news for them, but we have been focusing on the things we control,” said Dimitris Lois, the chief executive, who highlighted the company’s successful ‘Share a Coke’ marketing campaign in the country.

Diageo launches Africa’s largest bartending training with 1000 Nigerians

Diageo, the world’s leading drinks company and parent company of Guinness Nigeria Plc has kicked off its Master Bar Academy programme in Nigeria.

The aim of the programme is to teach Nigerian bartenders world class bar-tending techniques they need to build successful careers. The programme also emphasizes viable career opportunities in bar-tending for those who want to pursue it as a career.

Herbal drinks, the next big thing

The market for herbal drinks or bitters as they are often called is heating up in the Nigerian beverage market.

With sluggish sales in premium and mainstream beer brands for the two large brewery companies, Nigerian Breweries Plc and Guinness Nigeria Plc, one bright spot has been the emergence and growth of the herbal drinks segment.