Daily Archives: March 4, 2015

Nigerian Breweries introduces Ace Roots bitter, to rival ‘Orijin’

Nigerian Breweries has launched a new drink called Ace Roots.

The new drink was unveiled at a trade launch at Havens Event Center, Ikeja, Lagos, in the presence of key distributors, stakeholders and celebrity guests, including Wande Coal, Black Magic, Beat FM OAP, Gbemi Olateru-Olagbegi, Koredo Bello, EFA and DJ Lamboighiny.

The company said in a statement that Ace Roots came as a result of the demands from consumers, retailers and distributors and consultations with critical stakeholders in the herbal mix section of the beverage market and it is a product of painstaking research.

Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, said that Ace Roots signified a call to action for everyone, especially consumers to go back to their roots of true African herbs, fruits and spices with low sugar.