Coca-Cola Nigeria launches new “Share a Coke” campaign

Coca-Cola Nigeria has unveiled the popular “Share a Coke” campaign in Nigeria.

For the first time in the country, Coca-Cola has replaced its iconic logo with popular Nigerian names on all its packaging. This includes the returnable glass bottles, cans and PET bottles. The purpose is to transform the global Coca-Cola brand into something personal for consumers, said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited.

“By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them – friends, family and loved ones, either in person, or virtually,” she said.

Providing more details about the campaign, Jemibewon said that “Share a coke” recognizes Nigeria’s diverse culture as 600 popular names have been chosen from rich array of names across the various regions of the country. “Share a Coke” does not only reinforce our ongoing commitments to refresh the world but also to inspire shared moments of optimism and happiness,” Jemibewon said.

Starting on January 10, consumers will be able to buy a personalized coke with their names on it in glass bottles, can or PET bottle. If they are unable to find their names in-store, they will have a chance to create their own personalized coke name during the country wide activation that starts on 2nd February 2015.

The “Share a Coke” campaign was first introduced in Australia in 2011.Since then, the campaign has been launched in over 50 countries, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.

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