Tag Archives: Smirnoff Ice Electric Ginseng

Kenya Breweries eyes the youth with introduction of Smirnoff Ice Electric Ginseng

Kenya Breweries Limited (KBL), a Diageo company has introduced Smirnoff Ice Electric Ginseng into the Kenyan market targeting the youths.

KBL said on Monday Smirnoff Ice Electric Ginseng will be marketed to the youth who make up 54% of the total alcohol market volume in the country. It adds that there would be a focus on male consumers who have not been drawn to existing RTDs segment.