Tag Archives: Pepsi

7Up posts higher profits on aggressive market penetration

Seven-Up Bottling Plc’s year end results shows the company’s aggressive market penetration across various product lines as profit nudged up to 10.64 percent despite a hard biting economic environment that has seen stunted growth in consumer product firms in the country.

The company declared a profit of N7.12 billion for the year ended March 2015, compared with N6.43 billion, a year ago. Sales were up by 5.93 percent to N82.45 billion.

The growth in sales was attributed to the company’s aggressive penetration in the rural areas than urban Nigeria. This gave the company higher market leverage than newer fringe players competing with the products in the cities.