Tag Archives: Pepsi

What happens to AB InBev, SABMiller’s soft drinks bottling operations?

AB InBev formally agreed to buy its smaller rival, SABMiller on 11th November, in a $108bn mega deal that would see it control 30 percent of global beer volumes.

While the brewer works out the finer details before the deal can be finalized, such as regulatory issues in some markets, there is the issue of how to resolve the ownership of their soft drinks assets. While both companies are known for their beer brands, they also bottle soft drinks in some key markets to complement their products.

Is Indonesia a market template for AJE Group in Nigeria?

AJEAST Nigeria Limited, a subsidiary of AJE Group, a Peruvian soft drink producer, with footprints in 20 countries and last year, was ranked 21 of all soft drink makers globally by Euromonitor, with sales of about $2bn, made its debut in Nigerian in October.

At the launch of the BIG Cola brand and its variants (Cola, Lemon, and Orange) at their production facility in Agbara Industrial Estate, Mr. Theo Williams, Country Manager for AJE said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.

7Up posts higher profits on aggressive market penetration

Seven-Up Bottling Plc’s year end results shows the company’s aggressive market penetration across various product lines as profit nudged up to 10.64 percent despite a hard biting economic environment that has seen stunted growth in consumer product firms in the country.

The company declared a profit of N7.12 billion for the year ended March 2015, compared with N6.43 billion, a year ago. Sales were up by 5.93 percent to N82.45 billion.

The growth in sales was attributed to the company’s aggressive penetration in the rural areas than urban Nigeria. This gave the company higher market leverage than newer fringe players competing with the products in the cities.