Tag Archives: Peak milk

FrieslandCampina WAMCO marks World Milk Day 2017 by engaging students on the versatility of milk

Nigeria’s leading dairy firm FrieslandCampina WAMCO, makers of Peak milk commemorated World Milk Day 2017 by bringing attention to the different ways milk can be used through the cook-with-milk 2017 Pecadomo Nutrition Contest. The event promoted the health benefits of milk and drew attention to the importance of preparing healthy, nutritious meals.

Peak launches N40 sachet milk

Leading dairy brand, Peak, a product of FrieslandCampina WAMCO has launched a new Peak milk sachet into the market at N40, a way to cushion the effects of the current recession and reach a broader market segment.

The new price scheme would also create a more heightened competitive environment in the Nigerian powdered milk market.

In a released statement to the media, the dairy giant noted that its customers deserve premium regardless of what the economy says.

New survey ranks Peak Milk best in quality rating

A new survey (QUDAL-QUALITY MEDAL SURVEY), conducted in Nigeria by Swiss-based ICERTIAS, a market research company, ranked Peak milk, a premium milk brand from FrieslandCampina WAMCO as the best milk in Nigeria in quality rating.

A statement by the Senior Certification Executive of ICERTIAS, Mihaela Siamar, stated “the first ICERTIAS QUDAL-Quality Medal survey in Nigeria shows that most Nigerian consumers consider Peak as a premium milk brand that offers them the highest level of quality”.

FrieslandCampina WAMCO donates cartons of milk to children in IDP camps

FrieslandCampina WAMCO, makers of Peak Milk, Three Crowns Milk, Friso, among others has donated 5,000 cartons of peak milk to children trapped in Internally Displaced Persons camps (IDPs) through the ‘Get Involved’ Campaign set up by Nigeria’s First Lady, Mrs. Aisha Buhari.

Speaking at the presentation of the milk cartons to Mrs. Buhari, Corporate Affairs Director, FrieslandCampina WAMCO, Ore Famurewa, explained that the donation was aimed at improving the nutritional status of vulnerable children living in the IDP camps in Northeast Nigeria.

Producer of adulterated Peak milk caught in Calabar

The National Agency for Food and Drug Administration and Control (NAFDAC) said it has arrested a man, Christopher Nnabuihe, who is involved in the production and sale of fake Peak powdered milk in Calabar metropolis.

Peak milk takes ‘PECADOMO’ campaign to neigbourhood markets across the country

peak-milk brand

Peak milk, the country’s premier milk brand from FreislandCampina WAMCO Plc is determined to enlighten Nigerians on other ways to consume milk.

Weeks after launching the “Peak Can Do More” (PECADOMO) awareness campaign, the brand is taking the crusade across the country but starting at eight major markets around the Lagos metropolis in South Western Nigeria.

Beverage brands make list of Top 10 Nigerian brands

Ipsos, a global brands and marketing research firm for the first time in its five years of study has published the list of Top ten most influential out of 100 brands in Nigeria.

According to Ipsos, the brands were selected based on marketing survey conducted on 1000 Nigerians to assess 100 brands on various marketing parameters such as influence, trustworthiness, leading edge and corporate citizenship.

Buhari decries culture of agricultural waste in the country due to poor preservation, meets with Global CEO of FrieslandCampina

President Buhari shaking hands with Global CEO of FrieslandCampina, Roelof Joosten at State House, Abuja on Tuesday

President Muhammadu Buhari has lamented on the culture of waste in the country due to poor preservation of agricultural produce.

The President was speaking while meeting with the Global Chief Executive Officer of Royal FrieslandCampina of the Netherlands, Mr. Roelof Joosten, at State House, Abuja on Tuesday.

Hollandia Evaporated Milk leads Peak in new Retail Audit Report

A new Retail Audit report released by AC Nielsen Retail Audit Data for Q1 2016 shows Hollandia Evaporated Milk, a product made by Chi Limited, take the lead ahead of Peak Milk Regular in the evaporated milk segment in the Southwest and Lagos markets, customarily considered the largest dairy markets in Nigeria.

Dairy giants battle each other over ad campaign

Two of Nigeria’s biggest dairy firms, FrieslandCampina WAMCO, makers of Peak Milk, Three Crowns Milk, among others and Chi Limited, producers of Hollandia Evaporated Milk are in the midst of a heated marketing war over who originated a particular ad first.