Tag Archives: Nigerian Breweries

Nigerian Breweries honours distributors, trade partners at annual award event

Brewing giant Nigerian Breweries Plc, on Friday at an award ceremony celebrated its distributors and trade partners who excelled in the course of their business partnerships with the company in the last year.

In his remarks, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel hailed the partners for the long years of support and affirmed that the company looks forward to a more rewarding relationship with them in the years ahead.

Nigerian Breweries plans to lessen impact of new excise tax on consumers through cost savings initiatives

Nigerian Breweries Plc, said it will lessen the impact of the new excise tax on tobacco and alcohol on consumers that is set to come into effect on 4th June by intensifying cost saving initiatives.

The brewer said it would seek to increase its local sourcing of raw materials as well as attempt to obtain further improvements in its sorghum value chain.

The firm added that it will consolidate its earnings through improved consumer value engagement, market penetration, stocking to hedge against market volatility as well as ensuring a balance in the management of input costs and price consumers pay for its products.

Life Continental Lager sponsors ‘Hi-Life Fest’ in the South East

Life Continental Lager Beer, a brand from the stables of Nigerian Breweries Plc, has introduced “Hi-Life Music Fest”, a musical competition aimed at celebrating and promoting highlife music in South East, Nigeria.

The music competition which kicked-off with the first set of auditions in Owerri this month, held its first regional finals at Cubana Lounge. Auditions and regional finals will later hold in Port Harcourt, Enugu and Aba with the grand finale set to hold in Onitsha.

Speaking at the media launch, Mr. Emmanuel Agu, Portfolio Manager, Mainstream and Stout, Nigerian Breweries Plc., described the initiative as one of the various ways the brand seeks to ensure that its consumers live a progressive life filled with opportunities, and are conversant with the iconic sound of their environment.

‘You give her gonorrhea and you get HIV back’

Festus Odimegwu The former CEO of Heineken in Nigeria engaged sex workers to promote beer. The company benefited from its close relationship with the president. Excerpts from “Heineken in Africa”, a yet to be released book by Olivier van Beemen, a Dutch citizen, who takes a critical look on the business practices of the Dutch brewer in Africa, Odimegwu talks about his days and exploits at the helm of Nigerian Breweries Plc. The text was translated from Dutch to English using google traslate. Please pardon us for any lost translation.

Heineken accused of not doing enough to protect female sales agents from sexual abuse in Africa

Dutch brewer Heineken said it will do more to protect is sales agents in Africa after a Dutch newspaper, NRC published allegations of widespread sexual abuse of sales agents in 10 countries where the company operates.

According to the report, Heineken indirectly employs about 2,000 women as “promotional girls” in Africa out of a 15,000 women global sales force based on internal research done in 2007.

The sales agents job involve going around to bars, cafes and restaurants with promotional crates to persuade owners to stock the company’s brands.

Nigerian Breweries records 16.3% profit rise at year end despite continued low consumer confidence, inflationary pressure

Nigerian Breweries Plc, said on Thursday that net profit for the full year 2017 grew 16.3% to ₦33bn ($91.6m). Revenue in the same period rose 9.8% to ₦344.5bn ($957m) from ₦313.7bn in 2016.

The company which is the Nigerian unit of Amsterdam-based Heineken NV said that despite improvement in the foreign exchange market, double-digit inflation continued to impact both businesses and consumers. However, it was able to deliver improved results through continuous focus and execution of its twin agenda of Cost Leadership and Market Leadership supported by Innovation.

NFF, Nigerian Breweries officially seal partnership deal for the Super Eagles

Nigerian Breweries Plc, makers of Star Lager and Amstel Malta among others have officially signed a partnership deal with the Nigerian Football Federation (NFF).

The deal which was signed on Friday in Lagos is for five years and worth N2.2bn. In addition, it would see Star Lager become the official alcoholic drink of the Super Eagles, while Amstel Malta, the official malt drink of the NFF and the National teams including to this year’s FIFA World Cup – bound Super Eagles.

Nigeria’s Bobsled Team to the Winter Olympics gets a major sponsor from Star Lager

Star Lager, a beer brand of Nigerian Breweries Plc, has signed-on to be a major sponsor for Nigeria’s history making women’s Bobsled and skeleton teams who qualified for the first time for the Winter Olympics which is scheduled to take place this month from 9th February to 25th February in Pyeongchang, South Korea.

In the nearly 100-year history of the winter games, Nigeria has never been represented in any sport.

Nigerian Breweries, NFF to sign Super Eagles sponsorship deal

Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.

The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.

Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.

Rights Lawyer/Activist back FOBTOB; calls on AFBTE to meet workers’ demands

Human rights activist and labour lawyer, Mr. Femi Aborisade, has called on employers in the Food, Beverage and Tobacco sector, Association of Food, Beverage and Tobacco Employers (AFBTE) to accede to the demands of workers in the sector, (Food, Beverage and Tobacco Senior Staff Association) FOBTOB, by granting them the 20% pay rise they have sought and bring to an end the industrial strike.