Tag Archives: Nigerian Breweries

Star Lager unveils ‘Limited Edition’ bottles in support of the national team

Star Lager Beer, the official beer of the Super Eagles, has officially launched limited edition bottles of the famed brand wrapped with a new refined look that looks like the much-celebrated Super Eagles jersey.

The football inspired bottles carry the bold Star crest with a backdrop of green and white on the front, representing the colours of Nigeria and the national team.

Phyno becomes new Brand Ambassador for Life Lager

Phyno has signed to become the new brand ambassador for Life Continental Lager beer.

The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.

The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

Manufacturers Association unveils new responsible drinking campaign

beer

The Manufacturers Association of Nigeria (MAN) has increased its responsible alcohol drinking campaign with the launch of the third phase of the crusade by its Beer Sectoral Group (BSG), which is made up of leading brewing companies in Nigeria such as Nigerian Breweries Plc, Guinness Nigeria Plc and International Breweries Plc operating in 17 locations in various parts of the country.

Nigerian Breweries ‘uncages’ Tiger Lager as competition heats up in the nations’ beer market

Nigerian Breweries Plc (“NB Plc”), on Friday, 27th April 2018 unveiled Tiger Lager into the Nigerian market, heightening competition in the nation’s beer market.

The brand which is an International Premium (“IP”) Asian beer will be paired up with Heineken’s own brand Lager beer as Nigerian Breweries assembles its best performing global premium beers to defend its turf in what appears to be a beer war against AB InBev’s International Breweries Plc, who last weekend launched Budweiser beer into the market.

Nigerian Breweries blames falling beer sales on low consumer demand

Nigerian Breweries Plc, on Monday reported a 9% drop in first quarter sales (Jan – March) to ₦82.9bn ($230 million) from ₦91.2bn in 2017.

The brewing giant said that consumer spending has yet to recover despite signs of improvement in the country’s macroeconomic conditions.

Nigerian Breweries honours distributors, trade partners at annual award event

Brewing giant Nigerian Breweries Plc, on Friday at an award ceremony celebrated its distributors and trade partners who excelled in the course of their business partnerships with the company in the last year.

In his remarks, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel hailed the partners for the long years of support and affirmed that the company looks forward to a more rewarding relationship with them in the years ahead.

Nigerian Breweries plans to lessen impact of new excise tax on consumers through cost savings initiatives

Nigerian Breweries Plc, said it will lessen the impact of the new excise tax on tobacco and alcohol on consumers that is set to come into effect on 4th June by intensifying cost saving initiatives.

The brewer said it would seek to increase its local sourcing of raw materials as well as attempt to obtain further improvements in its sorghum value chain.

The firm added that it will consolidate its earnings through improved consumer value engagement, market penetration, stocking to hedge against market volatility as well as ensuring a balance in the management of input costs and price consumers pay for its products.

Life Continental Lager sponsors ‘Hi-Life Fest’ in the South East

Life Continental Lager Beer, a brand from the stables of Nigerian Breweries Plc, has introduced “Hi-Life Music Fest”, a musical competition aimed at celebrating and promoting highlife music in South East, Nigeria.

The music competition which kicked-off with the first set of auditions in Owerri this month, held its first regional finals at Cubana Lounge. Auditions and regional finals will later hold in Port Harcourt, Enugu and Aba with the grand finale set to hold in Onitsha.

Speaking at the media launch, Mr. Emmanuel Agu, Portfolio Manager, Mainstream and Stout, Nigerian Breweries Plc., described the initiative as one of the various ways the brand seeks to ensure that its consumers live a progressive life filled with opportunities, and are conversant with the iconic sound of their environment.

‘You give her gonorrhea and you get HIV back’

Festus Odimegwu The former CEO of Heineken in Nigeria engaged sex workers to promote beer. The company benefited from its close relationship with the president. Excerpts from “Heineken in Africa”, a yet to be released book by Olivier van Beemen, a Dutch citizen, who takes a critical look on the business practices of the Dutch brewer in Africa, Odimegwu talks about his days and exploits at the helm of Nigerian Breweries Plc. The text was translated from Dutch to English using google traslate. Please pardon us for any lost translation.

Heineken accused of not doing enough to protect female sales agents from sexual abuse in Africa

Dutch brewer Heineken said it will do more to protect is sales agents in Africa after a Dutch newspaper, NRC published allegations of widespread sexual abuse of sales agents in 10 countries where the company operates.

According to the report, Heineken indirectly employs about 2,000 women as “promotional girls” in Africa out of a 15,000 women global sales force based on internal research done in 2007.

The sales agents job involve going around to bars, cafes and restaurants with promotional crates to persuade owners to stock the company’s brands.