Tag Archives: Life Continental Lager Beer

Stiff competition made us sell our breweries to Nigerian Breweries Plc, says Sona Group MD

Sona Group, a diversified conglomerate with interest in alcoholic and non-alcoholic beverages, confectioneries, agro allied industries, among others said it decided to sell its interest in Sona Breweries to Nigerian Breweries Plc in 2010 due to strong market competition in the brewery segment.

The Group Managing Director, Sona Group of Industries, Ajai Musaddi, said that competition in the brewery industry between the leading brewery brands like Nigerian Breweries Plc, Guinness Nigeria Plc and others made his company have a rethink to divest from the industry.

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.

Progress Booster show moves to Owerri as Life Continental Lager Beer rewards 30 more entrepreneurs with N7.5m

L-R Chioma Chime, a winner from Life Continental Beers Progess Booster Show with the Senior Brand Manager, Regional Mainstream, Nigerian Breweries Plc, Mr. Funso Ayeni in Owerri

Life Continental Lager beer, a product of Nigerian Breweries Plc has moved its Progress Booster show to Owerri, the Imo State Capital, where 30 more entrepreneurs were rewarded with a total of N7.5m on its popular radio program, Life Progress Booster Show, a scheme designed to assist innovative businessmen and women in the Southeast of the country.

Life Continental Beer rewards 30 winners of Progress Booster show with N7.5m

Life Continental Lager Beer, a product from the stables of Nigerian Breweries Plc has kicked-off the 2nd edition of its Progress Booster Show, where it rewards entrepreneurs who have compelling business ideas with funds to start or grow their businesses. The beer brand handed out N7.5m to 30 winners recently.

The Progress Booster Show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South Eastern states.

Flavour bags Ambassadorial deal with Life Continental Lager

Life Continental Lager, from the stables of Nigerian Breweries Plc has chosen award-winning highlife crooner, Flavour N’abania as brand ambassador for the leading South-East beer brand.

Life Continental beer has been for years the beer brand of choice for consumers from Eastern Nigeria. Nigerian Breweries said, that choosing Flavour as the brand ambassador further reinforces its commitment to the heritage, essence, connection and affinity with people of the South East.

NB to empower budding entrepreneurs

Nigerian Breweries (NB) brand, Life Continental Lager Beer, has initiated an entrepreneur empowerment scheme valued at N12.5 million and called Progress Booster. The aim is to assist budding entrepreneurs in the South Eastern States.

The Marketing Manager, Lager and Stout, Mr. Emma Agu, while speaking with stakeholders (distributors, retailers and others) at the launch of the project in Onitsha recently, stated that Progress Booster was a radio inspired reality project meant to re-launch and reinvigorate the Life Continental brand in the greater South East market.