The La Casera Company (TLCC) has bolstered its Bold soft drinks brand with the addition of three new flavours – Orange, Tropical and Ginger in addition to the existing Bitter Lemon flavour.
The unveiling took place at a grand event at Eko Hotels & Suites, Victoria Island, Lagos.
SMOOV Chapman, a product of The La Casera Company held its much anticipated mother’s day party, ‘SMOOV moms’ day out on Sunday, the 12th of May 2019, at the prestigious Radisson Blu Hotel with over 180 Chapmoms in attendance. Attendees were treated to an exciting time from the entrance into the hall with red carpet sessions and a 360 phototainment booth with different costumes.
The Nigerian soft drinks industry is on a growth path after experiencing declines in the last few years, said Mr Chinedum Okereke, Managing Director of La Casera Company, one of the leading players in the sector.
Okereke disclosed this recently in a wide ranging interview with the media covering the performance of the sector and his company’s activities over the last year as well as projections through 2019.
The makers of La Casera Apple drink have congratulated Christians all over Nigeria who are currently observing the Lenten fast leading up to Easter celebrations.
The apple soft drink brand which is the flagship brand of The La Casera Company has urged Christian faithful to imbibe a healthy living habit through fruit consumption during this Lenten period, according to a statement from the firm.
It noted that using fruits to break during fasting helps to ensure the body got rehydrated quickly.
The National Union of Food, Beverage and Tobacco Employees (NUFBTE) President, Comrade Lateef Oyelekan, has advised the management of La Casera Company not to allow foreign workers take over positions that are meant for Nigerians.
The union boss gave the advice when the new Managing Director of The La Casera Company, Mr. Chinedum Okereke, visited NUFBTE executives in Lagos.
The La Casera Company has expressed its gratitude to its customers across the country for their consistency and loyalty to the brand.
This was communicated by the company to its stakeholders at an engagement forum it organised for them in Lagos recently.
Speaking at the event, the Managing Director of The La Casera Company, Mr Chinedum Okereke, stated that the forum was necessary to celebrate and connect more with brand loyalists through their feedbacks.
Customers who were present at the well-attended event stated their preference for the Apple variant of La Casera, which they said had more to offer at N100 than competing brands.
The La Casera Company (TLCC) has announced the launch of ‘Full Option SKUs’ of its famous apple drink. The soft drinks company said that the unveiling of different sizes of the same product is to ensure that everyone can enjoy premium apple at affordable prices.
According to the firm, the flagship brand (La Casera Apple drink) is now available in 35cl, 50cl and 60cl PET bottles.
The La casera Company, one of the leading soft drinks companies in Nigeria sees a bright future for the industry.
Speaking recently with the media, the company’s Managing Director, Roland Ebelt described the recession as a telling experience, noting that an industry that was once growing at a rate of between 5% and 10% per year since the 1990s suddenly came to a screeching halt due to a drop in consumer spending caused by the recession.
He noted that the depreciation of the naira had a profound impact on his firm and the industry as a whole as prices of raw materials such as sugar, plastic and other ingredients skyrocketed leading to record losses for industry participants.
Majority Leader of the Federal House of Representatives, Hon. Femi Gbajabiamila, has said that the National Assembly has power to carry out an investigation into a matter involving privately-run companies.
Speaking as the chairman of the House ad hoc Committee investigating the production and distribution of soft drinks manufactured by the Nigerian Bottling Company PLC (NBC), and other soft drinks sold in the country, Hon. Gbajabiamila stressed that it was equally erroneous to assume that the National Assembly would halt a probe because a party involved had taken the matter to court.
Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.
