Tag Archives: La Casera Company Limited

The New La Casera Apple Drink reigns supreme in the Apple CSD Market, says Roland Ebelt, MD, The La Casera Company

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

La Casera relaunches its famous Apple drink

The La Casera Company, a leading soft drinks firm in the country has relaunched its eponymous Apple drink – La Casera Apple drink, a favourite among the youths.

The reintroduction of the brand received endorsements from the regulatory agencies including the National Agency for Food, Drug Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON), as well as from the Manufacturers Association of Nigeria (MAN), distributors and consumers at the event which held at the Oriental Hotel, Victoria Island, Lagos on Friday.

Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price.

Nigerian Bottling Company (NBC), the biggest soft drinks maker in Nigeria and bottler of the famed Coca-Cola brand have raised its prices across the board as it continues to battle macroeconomic challenges such as continued naira devaluation, inflation and higher input cost of imported raw materials.

La Casera shuts down firm, lays off 700 workers

Hundreds of workers of the La Casera Soft drinks company staged a protest on Monday in front of the company’s premises in Amuwo Odofin section of Mile-2, Lagos as company officials said they have sacked all employees for what they described as an invasion of its premises by “hoodlums.”

The workers say the trouble started when they tried to form a union to protect their rights. The Senior Assistant General Secretary of the National Union of Food, Beverage, and Tobacco Employees, Mike Olanrenwaju, said that they made overtures to engage the company but were rebuffed.