Tag Archives: Jane Walker

Diageo to launch ‘Jane Walker’ Scotch in a move to widen appeal

Johnnie Walker, the famous Scotch whisky known by its top-hatted striding-man logo will be launching a female iteration of the iconic logo in the U.S. in March, named “Jane Walker.”

According to the brand’s owner, London-based Diageo, the idea is to appeal to more women and acknowledge a broader effort towards gender equality.

“Scotch as a category is seen as particularly intimidating by women,” said Stephanie Jacoby, vice president of Johnnie Walker.

Diageo to trademark ‘Jane Walker’

Diageo is keeping mum on reports that it is planning to unveil a new Scotch whisky under the ‘Jane Walker’ name.

According to a report by US celebrity news site TMZ, the Johnnie Walker maker “filed paperwork in early January to trademark the name Jane Walker for alcoholic beverages except beer”. A spokesperson for Diageo would not comment on the story except to say “If and when we have more to say – we’ll let you know.”