Tag Archives: Hero Lager Beer

AB InBev to export African beer brands across the globe

Anheuser-Busch InBev said on Wednesday it plans to introduce African beer brands to its markets around the world as it seeks to make the most of its decision to acquire SABMiller.

“There are so many very unique African brands and I think it is time to sell African beers to the greater market,” said Ricardo Tadeu, Head of AB InBev’s African Operations.

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.

Hero Lager demonstrates commitment to consumers

Hero lager beer, a product of SABMiller’s Intafact Beverages, joined other top corporate brands in the country to sponsor the last COPA event in Lagos with a renewed commitment to continue to connect with consumers across the country.

According to the makers of the brand, the move was necessary because it is important to focus on consumers and engage them positively to build the desired relationship.