Tag Archives: Hero Lager Beer

Int’l Breweries’ Hero Lager gets conferred with ‘red cap’ crown cork title

Hero, a premium lager beer from the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev), has been knighted with a new crown cork.

The company said on Sunday that the beer, now has a Red Cork and the title of “Mmanya ejiri mara Igbo’’ (The lager with which Igbos are known).

AB InBev to export African beer brands across the globe

Anheuser-Busch InBev said on Wednesday it plans to introduce African beer brands to its markets around the world as it seeks to make the most of its decision to acquire SABMiller.

“There are so many very unique African brands and I think it is time to sell African beers to the greater market,” said Ricardo Tadeu, Head of AB InBev’s African Operations.

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.

Hero Lager demonstrates commitment to consumers

Hero lager beer, a product of SABMiller’s Intafact Beverages, joined other top corporate brands in the country to sponsor the last COPA event in Lagos with a renewed commitment to continue to connect with consumers across the country.

According to the makers of the brand, the move was necessary because it is important to focus on consumers and engage them positively to build the desired relationship.