Tag Archives: Goldberg Lager Beer

Stiff competition made us sell our breweries to Nigerian Breweries Plc, says Sona Group MD

Sona Group, a diversified conglomerate with interest in alcoholic and non-alcoholic beverages, confectioneries, agro allied industries, among others said it decided to sell its interest in Sona Breweries to Nigerian Breweries Plc in 2010 due to strong market competition in the brewery segment.

The Group Managing Director, Sona Group of Industries, Ajai Musaddi, said that competition in the brewery industry between the leading brewery brands like Nigerian Breweries Plc, Guinness Nigeria Plc and others made his company have a rethink to divest from the industry.

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.

Goldberg Lager unveiled as “Your Excellency” in new Credential Campaign

Nigerian Breweries Plc over the weekend unveiled Goldberg lager beer as “Your Excellency” in a new credential campaign launched in Lagos and Ibadan. According to the company, “Your Excellency”, as an appellation for Goldberg, reinforces its leading position in the market.

Oba Adetona commends Goldberg Lager for supporting Ojude Oba Festival

The Awujale and Paramount ruler of Ijebuland, Alaiyeluwa Oba (Dr) Sikiru Kayode Adetona, has expressed his heartfelt gratitude to Goldberg Lager beer for its support for traditional institutions at the 2016 Ojude Oba Festival in Ijebu Ode on Wednesday, September 14, 2016.

Participants at Goldberg Forum support development of Fuji music

Participants at the maiden edition of the Fuji roundtable, sponsored by Goldberg Lager Beer, a product of Nigerian Breweries Plc, have identified Fuji music as a unifying force for the Yoruba culture. As a result, they agreed that more should be done for the development of the genre.

Goldberg pays courtesy visit to the Ooni’s Palace

Goldberg Lager Beer, from the stables of Nigerian Breweries Plc has become the first lager beer brand to visit the newly crowned Ooni of Ife, His Imperial Majesty, Oba Enitan Adeyeye Ogunwusi.

The visit was part of Nigerian Breweries commitment to celebrate the culture and tradition of its valued consumers through engagement, interaction and association.

Nigerian Breweries promises excitement at this year’s Ojude Oba Festival

Nigerian Breweries Plc has pledged its commitment to bring excitement to this year’s annual Ojude Oba Festival, a cultural event held in Ijebu-Ode, Ogun State that brings together the sons and daughters of Ijebuland together and attracts foreign visitors to the state during the Eid el Kabir celebrations.

The company announced that two of its leading brands, Goldberg Lager Beer and Maltina would be sponsors for the festival.