Tag Archives: Fanta

Coca-Cola unveils new Fanta ‘Play It Better’ campaign

Soft drinks giant, Coca-Cola Nigeria Plc on Tuesday launched its new Fanta “Play It Better” communication campaign in Lagos.

The campaign, which is scheduled to run for 11 months on different media platforms including; television, radio, out of home, digital and print, will feature different advertisement with five major Nigerian languages- English, Yoruba, Hausa, Igbo and Pidgin.

Speaking at the campaign unveiling on Tuesday, February 16th at The Marquee, Federal Palace Hotel, Victoria Island, Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria said, the Fanta “Play It Better” campaign will connect with its consumers via its various digital and social media platforms and experiential sampling activation.

NBC plans to site largest production facility in Nigeria in Imo

Nigerian Bottling Company, makers of the Coca-Cola and Fanta brand have announced plans to build a new production facility in Okigwe, Imo State.

The company’s Head of Public Affairs and Communications, Uzo Odenigbo, said that NBC was currently following laid out plans to double production capacity in the country by 2020.

He added that while some of their facilities in Nigeria were being upgraded, a new plant would be built in Imo.

International best practices is our hallmark, says NBC

The Nigerian Bottling Company (NBC), bottlers of the Coca-Cola beverage brand in Nigeria said they adhere strictly to international standards in their manufacturing operations and safety at their plant.

Speaking at a media tour of their bottling plant in Agidingbi, a surburb of Lagos, which was meant to familiarize the media with their internal operational processes, the NBC Head, Public Affairs and Communications, Mr. Uzo Odenigbo said that the company exercises due care in the manufacturing and processing of their products in a way that makes it a surprise that consumers still find reasons never to complain about their products, the flagship of which is Coca-Cola and Fanta.