Tag Archives: Diageo

Kenya Breweries eyes the youth with introduction of Smirnoff Ice Electric Ginseng

Kenya Breweries Limited (KBL), a Diageo company has introduced Smirnoff Ice Electric Ginseng into the Kenyan market targeting the youths.

KBL said on Monday Smirnoff Ice Electric Ginseng will be marketed to the youth who make up 54% of the total alcohol market volume in the country. It adds that there would be a focus on male consumers who have not been drawn to existing RTDs segment.

Diageo set to reduce staffing levels to boost profits

Drinks giant Diageo, parent company of Guinness Nigeria Plc and maker of Johnnie Walker Scotch whisky, Smirnoff vodka, and Baileys Irish cream, among others is said to be putting finishing touches to a possible headcount reduction in its London home office as it looks to boost profits.

Spirit companies launch new Alcohol information Partnership (AIP)

The world’s biggest spirit companies this week gathered in London to help launch The Alcohol Information Partnership (AIP), whose aim is to ensure the debate around alcohol and its misuse remains balanced.

Diageo shows support for reducing alcohol-related harm

As part of its involvement to the global efforts towards reducing alcohol-related harm, Diageo, parent company of Guinness Nigeria Plc have embraced the release of the latest Producers’ Commitments Report by the International Alliance for Responsible Drinking (IARD). The report shows that alcoholic beverage companies who committed to the implementation have raised their commitments to contribute to the global target of reducing alcohol related harm by 10% by 2025.

Diageo shows signs of return to growth but held back as currency headwinds hit revenue and profits

Diageo said on Thursday that revenue for the full year ended June 30 2016 fell 3% to £10.5bn, while net profit declined 6% to £2.24bn ($2.94bn), from £2.38bn a year earlier as currency devaluations and sale of its wine business hit the figures.

Nigeria’s Spirits market valued at $2bn

Nigeria’s spirit market is worth $2bn and growing at 6-per cent on average per year. That was the assessment of a recently published report by the United States Department of Agriculture (USDA) in their Global Agricultural Information Network (GAIN).

Diageo to rename McDowell’s Whiskey outside of India

Drinks maker, Diageo Plc has reached an agreement with the Scotch Whiskey Association (SWA) to rename one of its biggest-selling whiskey brands, McDowell’s No. 1 to another name. It has also agreed not to export its Bagpiper brand outside of India.

McDowell’s and Bagpiper are both Indian whiskeys, whose origins are widely known within India. However, the Scotch Whiskey Association (SWA) argued that outside of India, many consumers mistakenly assume they are Scotch Whiskeys because of their name and reference to Scotland.

Diageo set to increase use of locally sourced raw materials in Nigeria to head-off headwinds

Diageo said it will increase its use of locally sourced raw materials in Nigeria in a bid to tackle current macro-economic challenges in the country.

Speaking to analyst during a conference call late last week, Diageo’s Africa President, John O’Keeffe, said he was “mindful of the short-term uncertainty” in Nigeria, which could lead to currency devaluation. Nigeria is facing one of its worst economic crisis in decades, with falling oil prices impacting everything from government revenue shortfalls to inflationary pressures and currency depreciation. The government has so far resisted pressures to devalue the naira.

Diageo sells last remaining wine asset in the US as it exits category

Diageo has completed the sale of its remaining wine brand in the U.S with the sale of Chalone Estate Vineyard in California to the Foley Family Wines. The terms of the sale was not disclosed.

Diageo has been disposing of its wine brands since last year when the company’s CEO, Ivan Menezes stated that “wine was no longer core” to the company’s strategy.

Diageo reports a 1.8% rise in Half-Year (H1) sales

Drinks maker, Diageo Plc and parent company of Guinness Nigeria Plc reported a 1.8% rise in organic sales for half-year (H1) ending on 31, December 2015, slightly better than what analysts were expecting. However, on a reported basis, the company said that sales declined by 5%.