Tag Archives: Chivita 100% or nothing

Chi adds Frooty Happy Hour to its assortment of drinks

Chi Limited, makers of Happy Hour by Chivita fruit drinks, has launched yet another variant called Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is being marketed as a healthy, refreshing fruit flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.

Chivita and Sugar Control Foundation partner to promote health and wellness

Chivita, a brand of CHI Limited, has partnered with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice.

At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign.

Chi launches ‘Chivita 100% or nothing’ campaign

Chi Limited, makers of fruit juices and dairy beverages has unveiled a new marketing campaign tagged, ‘Chivita 100% or nothing else.’ The purpose is to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace.

The new campaign is being deployed through Television, Digital, Out of Home, and Consumer Activation and Point-of-Sales initiatives. Chi wants to convey the brand’s commitment to quality and excellence.