Tag Archives: bitters

Why Nigerians Consume bitters?

In recent times, the Nigerian market has been flooded by all kinds of bitters and they enjoy high patronage among consumers. However, so much is not known about the origins and effects of these bitters on the body. The News Agency of Nigeria (NAN) conducted a qualitative survey of consumers all across Nigeria recently to get their take on why they consume bitters.

Some of these bitters have names like Yoyo, Alomo, Orijin, Agbo, Action, Washing and Setting, Baby-Oku, Skelewu, Man-Power, Swedish, Goko Cleanser, Ruzu, Kola nuts, Bitter kolas as well as Chinese and India bitters, among others.

You will find them being sold in all manner of places such as markets, stores/department stores, supermarkets, highways, roadsides, buses/vehicles and more.

Herbal drinks, the next big thing

The market for herbal drinks or bitters as they are often called is heating up in the Nigerian beverage market.

With sluggish sales in premium and mainstream beer brands for the two large brewery companies, Nigerian Breweries Plc and Guinness Nigeria Plc, one bright spot has been the emergence and growth of the herbal drinks segment.